Is lead generation doing nothing more than leaving you frustrated? Do you want to know what secrets the experts use to find success? We’ve polled the experts and the helpful hints found in this article as those they use in their own strategies. Read on to find out all you can.
Make sure your landing page is ready for visitors before you generate a lot of promising leads. Your landing page needs to contain all relevant information and options to buy or download. If your landing page is constructed well, you will have a much greater chance of converting your leads into sales.
Try direct mail as a lead generation tactic. Many people think that direct mail has gone the way of the dinosaur, but it’s not true. In fact, it may be very powerful for your market as a lot of competitors shy away from it as a strategy. You may find a lot of business opportunity here.
Test a small market sample if you are trying to generate leads in a new way or area of consumer spending. While online marketing can be very economical, you don’t want to waste a lot of resources on something that’s going to go bust. Test a sample and if it generates a few leads, go for it! Otherwise, simply live and learn and move on.
Know going in that lead generation is a time consuming and ongoing process. It’s not a set it and forget it situation. You need to work at it. It takes building trust and thought leadership in the markets in which you sell. Be patient and work hard and you’ll really reap the rewards.
Many people forget about LinkedIn when it comes to networking and lead generation. They focus more on other social media sites. But, if you knew that conversion rates were much better within LinkedIn networks that have been formulated, you wouldn’t be waiting to use this service. Utilize LinkedIn to help you get new leads!
Utilize online groups that share leads. This can help if your business operates on a small scale. This way, you can share information and have others share yours with the right potential customers.
Create a lead generation calendar. You might lose a lead if you’re too aggressive. Creating a schedule makes you come off as more professional and friendly. This also make it to where you don’t offer pitches that are the same to leads again and again.
Customer referrals are one thing, and a referral program can definitely work. But, take things a step further by asking your customer base to provide testimonials. This can really work out for you, as people read through these reviews often to determine if they want to do business with a company.
Remember that there is a lot more to marketing than just lead generation. You should spend two hours at the most each day in generating leads. The remaining time should be spent on educating yourself about your industry, improving your skills and how to cultivate your customer base.
Avoid focusing too much on contests. You will only get customers that want a prize instead of a true customer. Optionally, try only a couple of contests a year. This will generate more buzz than the weekly contest.
If you plan to use pay-per-click ads to promote your website or social media, create ads which actually bring in targeted leads. Make sure it is clear what you’re selling and that the call to action is solid. Don’t make them blink or include fluorescent colors unless you want to drive away potential leads.
Keep in mind that direct mail isn’t dead. Direct mail may not be dead. Many marketers have turned to email, so now is the chance to make any direct mail stand out. Figure out if this method is right for you through testing and segmentation. This can help you figure out the right people to send it to without wasting your money on those that aren’t interested.
Keep lead gathering simple. Do not force your potential lead to fill out endless amounts of information. Use simplicity such as name and email gathering at first and as they look further ask for more. Your initial info gathering gets you a potential lead, but the further information you gain will allow for qualifying potential.
Do your best to be personable. If people think you’re pitching to them, they won’t convert into a lead. Folks do not always enjoy the hard sell. You should instead tell the customer why your product will make their life better. Solutions make people feel good about buying.
Ignore any preconceived notions that you may have about your lead generation campaign. Business owners often think that any ugly ad or one that’s not too well thought out isn’t worth publishing, when in fact it could still yield great results. The same thing can be said that perhaps a too polished looking ad may not get any leads generated.
Be sure to join blogs, groups and forums online which fit your niche and participate daily. Include a link to your site in your signature so that others can follow you and what you do. As long as you stay professional and offer up your expertise, you’ll find leads are generated.
There is no harm in asking your clients for referrals. In fact, give them some incentive for letting people know what you do. Offer them materials to hand out so they have something concrete to share with others and include a referral code. Give them a discount every time a new client shares that referral code with you.
Create an interesting video on Youtube for your business. If you have a product or service to sell, this is a great way to demonstrate it. Include a link that goes directly to your website to make it easy for viewers to find out more information about what you offer.
While we can present you with this great advice, it is your responsibility to take us up on it. Today is the first day of the rest of your life, so what are you going to do to ensure your future is rosy? Use these tips, create a plan and just do it!
